The #itwasneveradress toilet sign is changing the way the world views women

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Sejal Kapadia Pocha

Prepare to change the way you view the women's toilet sign forever. 

A brilliant new version of the female symbol, where the familiar white triangular dress is imagined as a cape and pair of trousers instead, is making the rounds on the internet.

Under the hashtag #itwasneveradress, the visual is part of a campaign from American tech company Axosoft to challenge gender stereotypes and celebrate pioneering female heroes in technology, science and other fields where females are underrepresented.

The logo made its debut at the Girls in Tech conference in Arizona this week and has since been tweeted by women across the world. 

"This lady, well, we've been looking at her the wrong way," says Tania Katan, the Curator of Code for Axosoft, in a recent video about the movement. "We're launching a campaign that shows you what's really on the other side. It was never a dress."

The movement hopes to "shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day" Axosoft says on the new website

"In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed."

"Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently!"

Here are a few of our favourite reactions to the new women's bathroom signs...

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Right click and print if you want to give your local public toilet a makeover...

Words: Sejal Kapadia

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Sejal Kapadia Pocha

Sejal Kapadia Pocha covers stories about everything from women’s issues to cult foods. She describes herself as a balance between Hermione and Luna Lovegood.

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