As you scroll through your Instagram feed this afternoon you might notice something is missing. The profile pictures of Cameron Diaz, Jessica Alba and Blake Lively, to name a few, are no longer there.
Instead, there's a sea of generic faceless pictures with the words "not-there.org".
That's because a host of A-listers are deleting their profile pictures in spirit of International Women's Day yesterday, as a reminder that we're still "not there" when it comes to gender equality for females.
"Inequality exists at work / at home / at the doctor's office / at school - and yet these issues do not get the attention they deserve," wrote Cameron Diaz when she changed her profile headshot yesterday afternoon on Instagram.
"It's almost like we're NOT THERE at all. Today is International Women's Day and I am taking part in a campaign that literally removes women from the media. You too can participate. Spread the word by changing your profile on Instagram, Facebook, Twitter, etc."
Reese Witherspoon, Lupita Nyong'o and Karlie Kloss have also removed their profile pictures on social media in support of the #NotThere campaign, which has been launched by the Clinton Foundation, set up by Bill, Hillary and Chelsea Clinton.
The non-profit organisation also teamed up with companies and brands in America to promote the campaign, where Condé Nast erased Taylor Swift and Karlie Kloss from the cover of Vogue and Kendall Jenner vanished from Allure’s front page, Dove’s famous line-up of women disappeared from their adverts and Serena Williams vanished from a huge Beats by Dre billboard in Times Square. All were replaced with the words "Not-There.Org".
Taking to her own Instagram account to share the image with her followers, Karlie Kloss said: "I’m proud to support the @ClintonFoundation’s#NoCeilings campaign to inspire and advance the full participation of women and girls around the world."
"My photo is missing from Instagram and a @KateSpadeNY billboards today encouraging us to ask the question, “What happens when women and girls are#NotThere?” On #InternationalWomensDay, make sure to celebrate all the women in your life who ARE! Learn more at Not-There.org."
#Repost @camerondiaz with @repostapp. ・・・ We're Not There...Yet. Inequality exists at work / at home / at the doctor's office / at school - and yet these issues do not get the attention they deserve. It's almost like we're NOT THERE at all. ✨Today is International Women's Day and I am taking part in a campaign that literally removes women from the media. ✨You too can participate. Spread the word by changing your profile on Instagram, Facebook, Twitter, etc. and visit OurBodyBook.com @thebodybook for more information. #notthereyet #notthereaction #internationalwomensday @clintonfoundation
Sienna Miller, Amy Poehler and Cameron Diaz have also teamed up in a video to support the cause, albeit with none of their faces showing on screen.
Speaking about the initiative which has been compiling data on the state of gender equality around the world, Sienna Miller says: "The report looks at the progress women and girls have made in the last two decades."
"The conclusion?" asks Padma Laxmi. "Despite some significant gains, we are not there yet on gender equality at home or abroad"
"It's why many iconic women, recently, haven't been on billboards, posters, magazines and even online," adds Cameron Diaz. Watch the powerful video below.