Jessie J: “It’s all about The Voice right now”

We meet Jessie J at an intimate gig and talk Simon Cowell, shiny hair and why "it's all about The Voice right now".

Wearing 5 inch Jeffrey Campbell Lita Spike boots and the sort of tight fitting crop top and legging combination that shows a lack of any body imperfections , Jessie J cuts an intimidating figure.

That is, however, until she breaks in her trademark cheeky grin and starts talking with so much energy, that I have to remind myself that she’s here as the face of Vitamin Water, not Red Bull.

Since beginning her position as a judge on BBCs The Voice last week, the nation has swiftly fallen head over heels for the London-born singer, and rival Britain’s Got Talent’s Simon Cowell is heading the pack.

ABOVE AND BELOW: We sit down for a chat with Jessie at the vitaminwater gig.

In Shoreditch’s Lounge Lover for the opening ceremony of Glacéau Vitaminwater’s i-create – the official flavor of the 2012 Olympics - while Jessie is waiting to perform an acoustic set, I ask her what she makes of Cowell’s comments that she’s ‘one of the best things to come out of British music in years’ and that he’ll get her onto the X Factor panel.

Laughing that she’s flattered, Jessie is clearly impressed with the music mogul’s interest, but makes it clear that it’s ‘all about The Voice right now’. She’s also obviously enjoying being the only female on the judging panel and music’s latest style crush because of her ubiquitous catsuits and enviously shiny hair (TIGI’s Lusterizer, fyi).

It’s a small but friendly venue, and with guests taking full advantage of the delicious cocktails, all mixed with Jessie’s i-create flavour of peach, raspberry and vanilla (note: goes very well with vodka), the crowd is fully hyped up by the time Jessie makes her way through to get on stage. A natural-born performer, Jessie chats and dances her way through the set, her hyperactive mood (off all the Vitaminwater, I presume) is infectious. But when she starts to sing, everyone is mesmerized at the impossibly clear, pure voice. Possibly more mesmerized than most is Made In Chelsea’s Gabriella Ellis who sings along so passionately I think she’s trying to wangle a duet (give it up, dear).

Words: Thea Babington-Stitt