London’s most beautiful florists: 10 of the coolest flower shops for bold blooms

Does your idea of buying flowers consist of throwing a bunch of whatever’s left at the supermarket in with your weekly shop?

If you’re in London, in a flower rut and in need of inspiration, it's time to wake up and smell the roses because there’s never been a better time to discover new and exciting styles of floristry – flora and fauna are having rather a moment. Whether you prefer romantic wild flowers, exotic botanicals or on-trend succulents, the capital’s floristry scene is growing and we've picked 10 of the coolest, most beautiful flower shops around.

So the next time you want to spruce up your space or need a last-minute gift, click through to the gallery below and head to one of these green-fingered gurus for the pick of the bunch.

Words: Kate Worthington

  • That Flower Shop

    Best for: wild and unruly arrangements

    Adjoining hipster paradise Ace Hotel in Shoreditch, That Flower Shop is – quite literally – a breath of fresh air. Like a verdant oasis in a concrete jungle, the tiny premises are joyfully piled high with stems and foliage. There is no ‘menu’ here – arrangements are influenced by season and on creative impulse in That Flower Shop’s signature (and self-confessed) “feral” style. Wild and wonderful.

    263 Hoxton Street, N1 5LG; 0203 302 5496;

    Image: Victoria Phipps Photography

  • Wild at Heart

    Best for: deluxe hand-tied bouquets

    The green fingers behind Liberty’s Instagrammable flower entrance, Wild at Heart has been taking flowers to the next level for celebrities and yummy mummies since 1993. Classic yet definitely not run-of-the-mill bouquets are pleasingly packed with flora, including the Wild at Heart Foundation arrangement, of which 25% of all profits go to support animal welfare projects all over the world.

    Various locations;

  • McQueens

    Best for: elegant statement bunches

    The go-to for London’s event planners and hoteliers, McQueens is something of an institution for statement flowers. It’s so renowned that it even has its own floristry school, attracting students from all corners of the world. But that doesn't mean it’s beyond a good bouquet – you can’t go wrong with its timeless designs in a spectrum of colours and styles.

    229 Cambridge Heath Road, E2 0EL and Claridge's, Brook Street, W1K 4HR;

  • Botanique Workshop

    Best for: green-fingered gifts

    If you’ve been obsessing over succulent-adorned interiors on Pinterest lately, Botanique Workshop is a must-visit. Trays of mini succulents and cacti fill every nook and cranny, while larger leafy plants stand outside and relaxed floral arrangements in muted shades are made to order inside. 

    31 Exmouth Market, EC1R 4QL;

  • Grace & Thorn

    Best for: workshops and weddings

    The Grace & Thorn team are a multi-talented bunch. Not only are they fabulous florists, but many of them have come from creative industries such as visual merchandising and styling, making them just the outfit for bringing a bit of magic to weddings and events. If you’re a fan of their informal floral style (think artfully arranged stems in glass bottles), pick up some tricks of the trade at their frequent workshops.

    338 Hackney Road, E2 7AX and 7 Greens Court, W1F 0HQ;

  • Botany

    Best for: houseplants and chic gardening accessories

    Situated on Hackney’s latest hub of hipness, Chatsworth Road, Botany’s back-to-nature style is all about simplicity. Stocking not just pretty succulents and houseplants, it’ll also furnish you with handcrafted gardening ephemera such as pots, glass bottles and watering cans for stylish pottering. Look out for its foraging and wild-flower arranging workshops on nearby Hackney Marshes.

    5 Chatsworth Road, E5 0LH; 020 3759 8191;

    Image: @botanyshope5 / Kate Berry

  • Petalon

    Best for: eco-friendly delivery

    Founded by siblings James and Florence, Petalon combines their twin passions: flowers and bicycles. There isn’t a shop to visit, but no matter, because Petalon comes to you – each bouquet is delivered by bike. Flowers change daily according to what’s in season and at the market, so you’ll always get something different (and with eco credentials to boot).

  • Botanique Boutique

    Best for: terrariums and kokedama

    If the thought of girly roses and peonies fills you with dread, this unique purveyor of plants is for you. Botanique Boutique’s captivating terrariums and mini gardens set inside striking vessels are more like works of art than mere foliage.

    120 Bethnal Green Road, E2 6DG; 07789 680894;

  • Rebel Rebel

    Best for: bold bouquets with a twist

    For bouquets that pack a punch, head to Rebel Rebel – its vibrant arrangements are riots of colour. And if that doesn’t raise a smile, their quirky presentation will – think bouquets presented in vintage handbags and hand-painted enamel mugs.

    64-66 Brooksby's Walk, E9 6DA or Broadway Market every Saturday; 020 8986 7718;

  • Scarlet & Violet

    Best for: vintage-style blooms

    Scarlet & Violet’s lavish floral arrangements wouldn’t look out of place in an historical novel or period drama. Abundant and romantic, frilly classics like hydrangeas and wild roses are mixed with hedgerow-like specimens in such a way that they look as if they’ve just been plucked and gathered from a grand country estate.

    76 Chamberlayne Road, NW10 3JJ; 020 8969 9446;