It may sound like an unlikely fashion accessory, but the humble towel is having a moment.
Kendall Jenner, Gigi Hadid and Justin Bieber are the latest stars to be snapped wearing nothing but fluffy white towels in shots uploaded to celebrated fashion photographer Mario Testino's Instagram account.
The shots are the newest additions to the photographer's famed ‘Towel Series’, which offers rare and intriguing glimpses of models behind the scenes at photo shoots. The first star to receive the towel treatment was a post-shower Kate Moss, captured by Testino during a shoot in 2013.
The photographer told Vogue, “When I first began using Instagram, I was at a shoot with Kate Moss and I saw her in her dressing room after a shower—she was in a robe with a towel on her head and I just decided to capture that moment and post it.”
Since then the fashion maestro, who has worked for Vogue, Vanity Fair and even the Royal Family, has shared photos of 70 stars in towels on his Instagram account.
From Cara Delevingne to Jourdan Dunn and Georgia May Jagger, the photographer has snapped intimate shots of some of the biggest models in the world for social media. David Gandy has even made an appearance.
And it’s not just about raking in Instagram likes; Testino enjoys giving the models the chance to express themselves. He added, “You can do anything you want — wear it however you want. I have always treasured this kind of freedom: it’s rare.”