Miracle hair serum revealed

Transform your tresses with the new beauty oil that boasts wonder properties

Joining the ranks as a cult beauty classic, alongside the 20 year best-selling Beauty Flash Balm from Clarins, Shu Uemura’s iconic lash curler and YSL’s cult-concealer Touche Eclat, is the revolutionary new Morrocanoil Treatment.

Already a favourite among celebrities, Jennifer Lopez, Maggie Gyllenhaal and Scarlett Johansson to name a few, stylists and beauty editors, the transformative Argan oil-infused Moroccanoil Treatment, launched in 2007, is making a swift and unprecedented rise to hair care fame.

Described as a weightless styling and conditioning product, with a promise of immediately smoothed, shiny and super-soft locks, Moroccanoil - far from simply creating the illusion of a healthy head of hair - also works to re-elasticize and repair damaged locks. Sounds too good to be true? Not if centuries of Moroccan women, who swear by smoothing the vitamin and anti-oxidant rich oil over their face, body and hair to combat ageing, are anything to go by. The magic lies in Moroccanoil’s exclusive Argan oil formula.

It is no wonder the miracle serum is being hailed as the new gold standard for hair. The oil boasts a whole host of fortifying, nourishing and protective ingredients including vitamin E to protect against free-radicals and vitamin A to improve suppleness, as well as UV protectors and shields against harmful environmental stress.

To apply: smooth from root to tip onto towel-dried tresses as a pre-styling treatment, the serum helps speed up drying time whilst combating frizz. Alternatively, work from tip to root on dry, styled hair to give maximum shine, suppleness and weather-proofing.

This is simply great hair, bottled.

Original Moroccanoil Oil Treatment £29.80, product range from £18